dedicating a stand for its "Abeille Royale" line, Guerlain wanted to showcase its luxurious products while they also emphasize on the importance of the bee & its contribution by showing it on the stand itself.
design
2d drawings
3d visualizations
execution
material
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conveying elegance and serenity, i designed the project by using traditional french elements & blending them with the bee's visual aspect.
qatar, 2017
doha
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qatar, 2017
doha
i wanted to highlight the bee's significance and gravity, which gave a golden hue to the stand, serving the elegance of the project at the same time.
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Worked in AutoCAD in one tidy single file, with details, plotted in designated layouts
the golden scales also gave a motion to the space in addition to its relativity, giving a feeling that we're in a bees' hive.