qatar motor show

exhibition areas in motor shows have historically been too generic, corporate & not design-driven, creating displays that do not reflect the brand identity. conversely, balancing the guidelines/design ratio in QMS 2016, resulted in more memorable & appealing stands, while still meeting the meticulous guidelines of the brands.
interior design
2d drawings
3d visualizations
execution
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the designs depended on guidelines of course, but also on the brand’s persona: bmw had an elegant yet daring aspect to its show area, mini cooper was more playful with its materials & layout, harley davidson gave a statement with its colors & each motorcycle
lebanon 2016
beirut
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lebanon 2016
beirut
specific “star” cars & motorcycles have to be uniquely portrayed & displayed in the designated area to outshine other vehicles throughout the showroom.each brand is given limited space to showcase their vehicles. accordingly, the layout, lighting, & materials were all essential elements to optimize the space & deliver a cohesive outcome
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